One of the best ways to get traffic to your food blog when it’s new is to share your recipes to aggregator sites or with fellow food bloggers – to both build backlinks and get new eyeballs on your content.
Why Share Your Photos
Some bloggers feel that their photos shouldn’t be used on any sites but their own, but I’ve found that encouraging other bloggers, websites, and magazines to use my photos has built backlinks to my blog. Search engines like Google value the number of incoming links to a website or page. It’s important to grow your backlinks and one of the best ways to do it is to have other sites use your photos and link to your site.
What to Know About Aggregator Sites
Sites like Foodgawker and Tastespotting allow bloggers to submit their content along with a photo and a link. They send a good amount of traffic to bloggers. They no longer send thousands of pageviews a day to a single blog, but they are still a good way of growing your blog traffic.
There are many aggregator sites, some of the more popular ones include:
If you have a large social following, you can apply to be a Parade community contributor – they will allow you to build and post roundups on their site. Buzzfeed allows community contributors to build a profile and post their own roundups of recipes on the site. You can use several of your own recipes in these roundups and ask other bloggers if you can use a photo from their blog in exchange for a link.
Facebook Groups & Other Blogger Linkups
Link parties are no longer a good way of growing your blog – Google can view them as spammy behavior and penalize your site. But, you should still participate in roundup posts on other blogs. You can find bloggers looking for specific recipes (and the permission to use one photo from your site) in several Facebook groups.
Adding a Sharing Clause to Your Blog
If you want sites like Buzzfeed and Huffington Post to use your photos and link to you (which can result in thousands of pageviews a day), then send them an email and give them carte blanche to use your content. Another way to let these big sites or other bloggers know they are allowed to use your content is to post a sharing clause on your FAQ or About page.
In fact, this is the first thing on my FAQ page – you can copy what I’ve written:
Can I use one of your photos?
Sure! You are welcome to republish one photo on your website/blog/newsletter – please link it back to the recipe or blog post you pulled it from.
Some bloggers require two links – one to the recipe and one to their main page, but it’s up to you what you want to require.
Good luck in building your blog traffic! Let me know in the comments below if you have other suggestions.